My 3 Key Takeaways
This year’s Edge Of Search SEO conference in Newcastle, NSW was fantastic.
Held at the prestigious Newcastle, City Town Hall we were treated to some amazing guest speakers including:
Three things really stuck with me, and much of them had little do with SEO.
- For SEOs, brand awareness matters more than ever. With zero-click search on the rise, an omni-channel approach is now essential to stay visible.
2. Break down the silos. Customer journeys are messy and rarely linear. Digital marketers need to understand how channels interact and influence one another. (See point 1.)
3. Optimise for what you see. Every new SERP feature presents an opportunity. If it’s showing up in search, there’s a way to optimise for it—look into the backend of your Google systems, be more useful to your audience, and get ahead of competitors.
Marketing Needs To Be Holistic
As a Fractional CMO and strategist, this really hit home.
Too often digital feels compartmentalised – SEO, SEM, EDM, Social Media, Content, Digital PR.
But customers rarely stay in one channel- they’re flitting across platforms and creating their own journey.
The role of a strategic marketer is to zoom out: know where to show up, what to say, and how each channel connects to move people forward.
Because in the end, it’s not about just optimising channels in isolation, it’s about connecting the whole journey.
Need The Help of an Experienced Fractional CMO to Pull Your Marketing Channels Together?
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